Your landing page is your game’s first impression — and in the flood of 2025 releases, first impressions matter more than ever. Whether you’re launching on Steam, mobile, or consoles, your landing page should inform, excite, and convert. Here’s how to get it right.
- Lead with a Strong Visual and Tagline
Your hero section should include key art or animated visuals, a punchy tagline, and a CTA (e.g., “Wishlist on Steam,” “Play Demo”). - Trailer Front and Center
Your gameplay or cinematic trailer should be embedded near the top. Keep it short, high-quality, and accessible with captions. - Core Game Features and Screenshots
List bullet-point features (e.g., “roguelike deck-builder,” “4-player online co-op”) with in-game screenshots. Let users visualise what they’ll experience. - Multiple CTAs Based on Stage
Include buttons for wishlisting, demo download, pre-order, or joining the newsletter — depending on where you are in development. - Press and Influencer Endorsements
Add quotes from early access users, press articles, or streamers. Social proof builds hype and credibility. - Newsletter Signup Integration
Grow your list before and after launch. Offer an incentive — like an exclusive wallpaper or devlog — for signups. - Developer Credibility
Include a short “About the Team” or “Why We Made This Game” section. Personal stories connect emotionally with your audience. - Platform and Release Info
List the platforms (PC, PS5, Switch, etc.), system requirements (if applicable), and launch date. Keep this info current. - Localisation and Accessibility Features
If your game supports multiple languages or includes accessibility tools, highlight them — especially for global reach. - Analytics and A/B Testing Ready
Set up tracking for button clicks, video plays, and scroll depth. Test different versions of your CTA or layout to maximise conversion.
The perfect landing page isn’t just pretty — it’s purposeful. It drives action, builds community, and sets the tone for everything that follows.