Creating a compelling website for your indie game is a key step in building awareness, attracting players, and forming a dedicated community. It’s more than just a digital flyer — it’s a living hub that can evolve with your game from prototype to post-launch. Here’s how to plan the perfect indie game website.
- Start With a Clear Vision
Ask yourself: what’s the purpose of the site? Will it promote the game, collect emails, share updates, or host a community? This clarity informs your layout, content, and features. - Prioritise a Strong First Impression
The landing section should grab attention immediately — with key art, a short description, and a call to action (e.g., wishlist, demo, or trailer). - Use Visual Storytelling
Gamers respond to imagery. Use animated banners, character art, or gameplay GIFs to showcase your game’s tone, genre, and experience. - Add an Email Capture Early
Include a mailing list signup front and center. A newsletter is one of the most effective tools for maintaining interest throughout development. - Showcase Gameplay Early and Often
Embed trailers, devlogs, or gameplay loops. Let players experience the world of your game before they even play. - Include a Development Blog
Post updates, challenges, and behind-the-scenes content. It keeps your site fresh and shows transparency — something indie audiences value. - Provide Download or Wishlist Links
Link to Itch.io, Steam, Epic, or consoles as appropriate. Use clear buttons and platform-specific icons. - Introduce Your Team and Story
A personal touch — developer bios, motivations, or process — can humanise your game and foster loyalty. - Prepare for Media and Outreach
Include a press kit: logos, screenshots, fact sheets, contact info. Make it easy for journalists or influencers to talk about your game. - Design for Growth
Choose a layout and CMS that allow you to expand into a full wiki, merch store, or community hub. Your site should grow with your audience.
Your website is often a player’s first encounter with your game — make sure it’s as thoughtful and immersive as the game itself.